CapMetro

CapMetro’s President and CEO Dottie Watkins celebrated her first full year as CEO and her 30th anniversary with the public transportation agency in the same year. Anthem Firm was hired to amplify the story of her leadership and legacy to the community.

Anthem Firm developed the communications strategy and wrote all content used for the creative elements. We worked directly with CapMetro’s graphic designer and videographers, becoming a natural extension of their team.

Services Provided:

  • Communication strategy

  • Video producer, script writing

  • Art direction

  • Internal communications (e-mail and blog)

  • Press release

  • Talking points

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“An opportunity to celebrate your agency’s leader for 30 years of service and an inaugural year serving at CEO only presents itself once. It was critical that we developed and executed a plan that was authentic, payed appropriate homage to our CEO’s tenure while also recognizing how our community has supported her throughout her career. Anthem’s work struck the balance of remembering the past and generating excitement for the future—the digital storytelling in particular garnered incredible feedback and engagement from customers, the community, partner agencies and gratitude from our CEO for genuinely capturing her story.”

Client Review

Sam Baez - CapMetro: Chief Engagement and Experience Officer